Pricing
Acua is a premium salon having premium clientele. Our regular clients are happy with our prices because they know we don't compromise on quality and hygiene.
If you are new to Acua, you might think that we are a bit expensive! Let us explain.
Our prices are directly proportional to our expenses! We employ only highly experienced and efficient stylists whose salaries are to the tune of 30-35k pm. Our salon is in a prime property having enough parking space for about one dozen cars, which is in the heart of the town and easily accessible from any part of the town. Obviously we pay very high rent (85k precisely!). We use only high quality, branded products, even for a basic clean-up or a pedicure. We have invested about 60 lacs in our business, a major portion of which is taken from banks as business loans. And we have to pay a good amount as EMI every month. Rent, electricity, salaries, consumables, loan payments, etc add up to about 6L per month! Moreover, most of the equipment get bad every now and then and we have to buy them repeatedly. Interior works get bad and we have to redo them every 2-3 years. Rent, salaries, etc. go up by around 7-10% every year. Obviously all these factors add up to the cost of our services!
Some people compare our rates with those of the local barber shops and beauty parlours! Our investment and expenditure are about 5-6 times more than that of a local barber shop or beauty parlour. But still we charge just about 2-3 times more than them!
We used to charge much less before. Those days our salon used to get overcrowded and it was extremely difficult to manage all the walk-ins and the appointments. By increasing our prices, we could filter the crowd and manage our appointments in a better way. And the waiting period of each customer has also come down drastically.
Last but not least, huge loss has been incurred during the Covid pandemic period. Post Covid, it can take a few years to overcome the loss. But then, most businesses are going through the same situation. So we also have to go through the same.